Changing the way WordPress and other content management systems handle comments for SEO, members areas, aggregated conversations & more.
I am sure some of this post is going to blow people's brains, though this is only the tip of the iceberg.
Twitter get Gmail and Google Apps hacked, but expose their customers to a similar danger
As an affiliate, and future product publisher, proof (that is unequivocal) is something in which I place a great amount of emphasis.
- It allows me to recommend a product or service with reduced risk of damaging my own reputation
- I want to be sure my readers will be delivered the product or service promised, thus giving them the potential to achieve any results claimed
- Reputation is important - often proof also acts as a significant guarantee that customers will be treated well (within the boundaries of what the product or service encompasses)
- Reliable data - if I can dig holes in claims made in promotional material, so can my readers
- Real testimonials - you can pay huge fines for astroturfing
- Proof in advance during product launches by providing real substantial results in advance is a powerful concept.
- Proof increases conversions
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