Today we are going to face an avalanche of Technology bloggers who can't help blogging about every intricate detail of Twitter in one way or another claiming that Google has devalued Twitter profiles in the search engine results pages (SERPs) or reduced the PageRank of profiles. Whilst this is theoretically possible, it is also unlikely. To understand why the change has happened

  • You have to understand SEO, external and internal linking, and have an advanced knowledge of how PageRank works. This gives me another chance to drop a very blatant affiliate link to Stomping The Search Engines 2 which is probably the best value (just a measly $1) high quality SEO training online. (http://andybeard.eu/Recommends/SEO-Training.html)
  • You need to study Twitter Linking structure over a period of time - snapshot SEO is for cowboys - even what I am writing here isn't going to be highly accurate, because I don't have access to analytics, server logs etc, and telling a script to analyse every page of Twitter just isn't viable
I am not writing this just for another opportunity to pimp an affiliate link, but I am sick of poor SEO information out there among bloggers. I have suggested SEOs need to clean up old information, but to be honest, this is about as fundamental as it gets I do have a fair understanding of SEO and linking structures, and I do monitor changes, not just the pretty toolbar PageRank Google updates every 3 months or so, or the ranking of my Twitter profile in the SERPs. Here are a few of my more recent tweets on the topic:-

I know that is a shocking and controversial headline, but there are a number of serious points to be made. Firstly I like linking to people who link to me, whether on the post they first wrote, or on the syndicated copy that now appears on SEOmoz, even when the name referenced is "Andy Beal". Google is going to have a hard time deciding which is duplicate content, and will probably pick the SEOmoz article because it is the domain with the most authority. If you syndicate articles or blog posts, make sure they link back to the original version, whichever you consider original. I am not going to help Google, as I have linked to both.

Android vs Blackberry Smartphones

I probably know as much about smartphones as Matt Cutts does about... poodles (he is a cat lover) I have a SIMM card with a 7 mbps connection, but purely as a backup or for when I am travelling around Poland and am somewhere I can't get good wifi. The SIMM works in one of my wife's cast off mobile phones in an emergency. As detailed in the linked posts, Google gave away lots of Android mobile phones to developers. That is something I am very familiar with - I used to work in the games industry and among other things handled relationships with all the PC Manufacturers. AMD, Intel, Creative Labs, Nvidia, Matrox, etc etc. Even though NDAs have now expired (I think the longest was Intel's at 5 years) I am not going to go into specific details but here are the challenges.
  • Developers had to create custom code to support specific features - this could take days, weeks even months.
  • The testing teams would have to text code in a matrix, combining various processors with graphics and sound cards
  • The support teams would have to create documentation for each possible platform and potential conflicts
In those days we were working with multiple standards, processors had lots of proprietary 3D functions, graphics cards not only had different features, but also different graphics libraries to access them, 3DFX, OpenGL and DirectX, and even sound cards had different features and sound libraries. Some might look on it as a lot of back scratching, but it was a symbiotic relationship - it probably still is. Developers had early access to hardware, sometimes months, even a whole year in advance. Different terms were subject to negotiation, status etc. In exchange there were lots of cross-marketing possibilities, certainly linking happened, but also branding on boxes, adverts, possible lucrative OEM deals etc. Whilst this might seem to favor the larger development studios, and it did in some ways, ultimately small development studios, if they got on board could certainly gain a "leg up" from the hardware guys, and this is something I was very active to encourage. Thus Google giving away a few hundred, even a few 1000 mobile phones is barely a grain of sand compared to what is given out behind the scenes.

Google I/O Was Press

From what I can see, there were tons of press representitives at Google I/O, they received tons of coverage from notable tech blogs. Press have always received free samples of hardware, or at least most have, though many publications have rules about keeping the "gear", auction it off for charity, give it away as prizes etc. In doing so that can help them remain impartial because they are not keeping the item.

Paid Links

The paid links saga of 2007 didn't really clear anything up and effectively swept issues under the table, with the untouchables remaining untouchable. Michael Gray is forced to nofollow advertiser links. Payola or Blogola, whatever you wish to call it still exists, and is practiced by Google.

Affect on Search Results?

When Matt Cutts defends Google's actions because Google doesn't need links, that isn't quite the whole truth. It is quite true that Google doesn't need to rank for "search engine" in Google Here in Poland, a search for "Android" which used to be a very generic term, the first 4 results point to sites about Google's Android operating system. But Google doesn't rank for Mobile Phone, and even their partner, HTC who made both the G1 and G2 handsets only rank 3rd for smartphone, using US Geolocation and personalized search off (not that I search for this topic... ever), with Blackberry in 2nd. Actually that was yesterday, looks like HTC now rank 2nd, and Blackberry has been pushed down the results. Here are the current results for various terms:-

Today Firefox / Mozilla launched the ability to create public collections that other people can subscribe to so I though it about time I publish a list of most of the plugins I currently use that are specific to what my readers are interested in. Some of them are fairly common, others a little geeky and for specific uses. These are however the plugins I use or have remained installed on Firefox for an extended period of time, and many might prove useful. Pick up the collection here:- Blogger SEO & Internet Marketing Tools SEO Blogger & Internet Marketing Firefox Collection

I am actually a fan of your new Cloud Servers service. There are some huge benefits in using your service that as both a marketing geek and affiliate I can highlight and potentially drive you a lot of business. However today you have just introduced a payola scheme that will make every one of my clean affiliate links look like a paid link, thus I am going to have to nofollow every single link I give you, forever. You want me to use badges like this, and in exchange will give me "Goodies" of an unspecified nature. Powered by Rackspace Cloud Hosting - Formerly Mosso Powered by Rackspace Cloud Hosting The links are visible, nothing is hidden, but all the same it is effectively a paid linking scheme. Here is what they said in an email sent to customers

Our New "Link-To-Us" Program We're also launching a new "Link-To-Us" program today. In essence, customers who post new links or change their old Mosso links on their websites to our new http://www.rackspacecloud.com site will receive special goodies. The more sites you post a link on, the more great stuff you will get. How cool is that? Please check out all the links here: http://www.rackspacecloud.com/links Thanks so much for being a part of the Rackspace family, and please keep the feedback coming so that we can continue to build the most complete and easy-to-use cloud platform on the web.
The sad thing is this would all be unnecessary if you just made some minor changes to your affiliate program.