I am always in 2 minds to write anything about Technorati but ultimately the changes to the site today are extremely significant, and I had to balance that against my ability to offer suitable commentary

  1. Since I started advising Blogcatalog a little in private, writing about Technorati, Mybloglog or any other blog directory or search engine in some ways would be like writing about the competition. Celebrating the great things a competitor does would probably be acceptable, whereas writing something negative would be "dissing the competition"
  2. This blog has always had in-depth coverage of blog search, blog social networks and blog related SEO, especially in regards to things like the benefits of semantic markup and tagging. Not writing something would leave a huge whole in my content and a disservice to my audience.
My choice is to write something, but understand that some might look on what I write as being a little biased. In my own mind I am a Technorati fan, so hopefully that will temper my reactions to some features.I need to qualify the title of this post - I have spent countless days over the last 2-3 years studying changes the user interface, plus the internal and external SEO factors of all the large blogging platforms, social networks and search engines. Whilst my email exchanges with Blogcatalog are extremely infrequent, I am constantly monitoring for changes.

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