As an affiliate, and future product publisher, proof (that is unequivocal) is something in which I place a great amount of emphasis.
- It allows me to recommend a product or service with reduced risk of damaging my own reputation
- I want to be sure my readers will be delivered the product or service promised, thus giving them the potential to achieve any results claimed
- Reputation is important - often proof also acts as a significant guarantee that customers will be treated well (within the boundaries of what the product or service encompasses)
- Reliable data - if I can dig holes in claims made in promotional material, so can my readers
- Real testimonials - you can pay huge fines for astroturfing
- Proof in advance during product launches by providing real substantial results in advance is a powerful concept.
- Proof increases conversions
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